Not much in life is guaranteed. Agreed?
We want to change that at Taylored Training.
Taylor and I have done it all when it comes to fitness.
– Box gyms
– Private one-on-one training
– Traditional group fitness/aerobics
Sometimes it does take awhile for our members to believe that we use to teach body pump and dance fitness classes. And yes, once Taylor did kick me off the stage because he needed more room for his jump spins…true story!
The point is, when it comes to fitness we have been relentless in creating a model that is sustainable, educational and produces long terms results for our members.
Our business mentor Robert Herjavec is quoted in saying, “A good business always tries to solve a problem”. We feel the successful ones – find the solutions.
We started to look at all the problems with the traditional model:
1 – High prices for private training are unsustainable for most.
Personal training is an elite product. Yes, I said it and here’s why. According to the research only 5% of gym members can afford this option. It makes me wonder how the other 95% of members experience fitness on their own. Options are all based on what you can pay versus what you need.
2 – No programming.
This is HUGE. Your results lie in your program. How effectively and frequently you are training is directly related to your results. Are you wasting your time at the gym when you could be getting a better workout and better results?
3 – No access to coaching.
Do you have a question? Is your knee bothering you during your squat? Would you like a substitute for a pressing exercise due to a pre-existing injury? What is the best post training meal to have? What should you eat before you train? How much water should you drink while training? What’s the proper form for a push-up? How much weight should you lift? These are all extremely important questions and you deserve answers.
4 – No injury prevention or rehabilitation for members.
How do you learn to warm-up? How do you cool down? Do you know how to perform soft tissue work? Where do you go if you have an injury question or issue while training?
5 – No Community.
The traditional gym model is based upon ‘Do it Yourself’ (DIY) fitness. After the signature hits the bottom of the contract, you’re on your own. This approach to fitness doesn’t work. We’ve been there, we’ve seen the results and there is a better, more effective way. No, you shouldn’t have to do it yourself.
Looking at all these issues, we started to understand why people got frustrated. We started to see within our own original model that $60-80 per session wasn’t sustainable. And in order to grow our business we weren’t willing to offer special discounted prices to new members and penalize our current dedicated members. We knew that experiencing fitness in this DIY style wasn’t the answer. We started to see the need for change.
So we decide to make the bold move to change everything as we knew it.
I’m going to make a huge confession. When Taylor first presented the idea of our current training model I thought it would never work. I just couldn’t see what he was seeing.
He is my 5’6 Steve Jobs, he thinks so far out of the box that we all like to hang on to (myself included).
No sessions? No designated trainer? No appointments? I just couldn’t wrap my mind around it, but I will tell you it has been the best business move we have ever made. As we watch our members thrive within our new system we started to notice how we were no longer seeing problems but solving problems!
Here is what we soon discovered with our unique approach:
1 – Our members no longer had to fit an appointment into their busy schedules. They came and trained when they wanted to AND still had a coach.
2 – Members no longer had to make a set time with a trainer so it eliminated the problem of not having availability or not being able to train during the popular times.
3 – We were able to coach every member every session. Although we had previously been working in a semi-private model, we still wanted to be able to provide members with coaching and advice EVERY session not just when they were “booked”.
4 – We redesigned and recreated programming that started to drastically improve our member’s lives. Our programming model changed to allow for frequent updates from our Program design team. We incorporated more functional movements which accelerated strength gains and movement while radically reducing body fat in our members.
5 – Members were training more and therefore getting better results!
6 – Members were making friends, training together and having fun.
7 – Members who were working with our physiotherapy clinic were seeing dramatic results in their rehabilitation.
8 – Members who enjoyed our classes enjoyed unlimited access and experienced solid group training program (not a show on a stage).
We wanted to create a place where members are always welcome, where new friends were made, while providing a social atmosphere linked to the common goal of physical conditioning.
We feel that there needs to be a change in the fitness industry and the way that fitness is delivered – Credibility shouldn’t be about how much gym equipment you have or how many members are ‘on file’ but about how your members experience fitness, training and how it improves their life. If you still pay a monthly fee for DIY fitness, you have to ask yourself if it’s really working and if you want a guarantee of a better way to train.
At Taylored Training we believe some things in life should be guaranteed (click the link below for details):