NBA to sell jersey ads in 2017

The NBA will begin putting sponsorship logos on player uniforms in 2017 18, a move that could generate at least $100 million annually and a step that the NFL, Major League Baseball and NHL have yet to take.

The three year trial was approved Friday by NBA owners and will take effect when the league’s contract with Nike begins. The patches will appear on the front left of the jersey, opposite Nike’s logo, and measure about 2 1/2 by 2 1/2 inches.

Logos appear on international and MLS soccer jerseys, and many athletes in individual sports wear their sponsors’ attire in competition.

Commissioner Adam Silver had said going with logos was inevitable because of the potential to add revenue. WNBA and NBA Development League teams already have logos, and NBA clubs were wearing them on practice jerseys.

Silver called the plan an “experiment” and said it was hard to estimate how much revenue it would generate because teams would be responsible for their own sales, and some could decide not to participate. cheap nfl jerseys But he said it could be $100 million annually.

“I think the greatest impact will be on sort of this amplifying effect of a company choosing to associate directly with a team’s jersey, then going out and promoting that relationship in the larger market,” Silver said. “I think that will lead to greater engagement of our fans with these teams.”

Owners also discussed a North Carolina law that limits anti discrimination protections for lesbian, gay and transgender people. Silver called it “problematic” for the league, but there was no decision on moving next year’s All Star Game out of Charlotte.

“The league believes that these groups need to be protected, but again, I think the right way to work to the proper resolution here is for the league to remain engaged in the conversation, rather than setting ultimatums or announcing we’re not going to play our All Star Game in Charlotte,” Silver said.

There was also a presentation from Evan Wasch, the league’s head of analytics, about ways the NBA could become more sophisticated about next season’s scheduling to find further rest opportunities for players.

So the main business completed was the jersey sponsorships vote.

Besides the financial implications, Silver believes the sales can expand the league’s growth oversees by drawing companies who want to be involved. He understands that fans who favour the traditional look might not like the logos, but will eventually see them as a way to improve the game.

“But there’s a reason this is a pilot program,” he added. “I mean, we listen very closely to our fans, and so we’ll see what the reaction is.”

Major League Soccer teams began selling jersey sponsorships in 2007, and they generate more than $6 million annually in revenues.

Adidas enters the final year of his contract as the NBA’s official outfitter next season. When Nike takes over, its logo will become the first on league’s jerseys except for those of the Charlotte Hornets, who are owned by Michael Jordan.

The logo of his Jordan Brand, a subsidiary of Nike, could be on the Hornets’ instead.

The sponsor patch will be adjusted to fit the dimensions of each sponsor’s logo. It won’t appear in retail versions of the jerseys, but clubs can sell jerseys with sponsor patches in their team stores.

Pull-ups

Today I rocked some Pull-ups. Learn how you can too!

Using a resistance band is an awesome way to train for bodyweight pulls and chins!
Using a resistance band is an awesome way to train for bodyweight pulls and chins!

Pull-ups are an awesome goal. I love when one of my clients tells me – ‘Hey I want to do pull-ups’.  My response – AWESOME.

One of my clients Pauline recently did her first unassisted pull-up and 1/2 (in the land of pull-ups..trust me…the 1/2 rep is Definitely worth counting!).

Today in my workout (which is crazy by the way…thanks Taylor), I did a superset of BB Clean and Press with pull-ups on our TRX rack.  My PB in the 4 sets today was 5 pull-ups the set went like this – 5/4/4/3.5 . I need to get in 8 reps…it WILL happen!

There is a point to telling you about my pull-ups. And just a quick note about my new site…Some female trainers like to post their workouts and diet EVERYDAY, followed up by multiple pictures of them working out or on photo shoots, that’s great… but you won’t find that here. My goal is to educate you and tell you how you can hit every single fitness goal out of the park! I think there is a lack of fitness education for females.  I can post multiple pics of hot fitness models and trainers, but common, you want to know how to change your life, not live someone else’s!

Back to pulls and chins – shall we?

Pull-ups are an awesome upper body goal. Here is how I accomplished both pull-ups and chin-ups with my training:

1) I first started by perfecting my ‘inverted row’ (lying under a bar or TRX and pulling yourself up). Both pushups and inverted rows are 2 awesome exercises to start when you are a beginner.  Our TT programming always includes these exercises from the get go and then when they get too easy we toss a plate on your back or stomach!

2) As I got stronger I then progressed to using bands to help me get my chin ‘up and over’ the bar (in my past training years ago, I had used the pull-up machine…not a good idea, as it didn’t give me any idea of the proper form I needed to do a REAL one!). You want to drop you head back, look up (where you want to go!), and focus on using your back to pull and initiate the movement. *Using back activation techniques are also a great way to warm-up those muscles so you know how to contract them through the pull movement.

3) I then started using a spotter & no bands (usually I persuaded Vanessa, one of our trainers, to lend me a hand, which towards the end of my sets sometimes turned into more of a workout for her!)

4) Then came the day when I went ‘band-less’, ‘Vanessa-less’ and started the journey towards bodyweight chins and pulls!

Note: All the time I was training on a strength program that worked on improving my overall strength.

A well designed program, proper nutrition and 4-5x a week training is essential to accomplishing the goal of performing body weight pulls and chin-ups.  We have a few members at Taylored Training who are working on their pull-up badge on an amazing program designed by Taylor – I will keep you posted on their progress.

In the meantime, summer is coming and don’t you want to be able to do some chins and pull-ups to show off to your family and friends?! Picture hanging  out with your kids, grandkids, nieces, nephews or siblings at the park and rocking’ out some pull-ups on the monkey bars- trust me, it will feel pretty awesome!

Throw Out Your Scale

Throw out your scale. Yes, I’m serious.  Here me out.

I have the “scale talk” with at least one female client, member, facebook follower or friend almost everyday.

Here’s are some of the most frequent questions I get:

  • What if the scale goes up when I lift weights?
  • My  clothes feel great, I feel better, but the scale has gone up – I’m scared and I’m freaking out?
  • I will lose my 10 pounds when I start working out, right?
  • Can I lose ___ lbs by ____date?
  • I don’t want to gain weight when I lift weights, that won’t happen, right?

These are all great questions and part of being a good coach is providing answers that educate my clients. I will always be happy to answer these questions everyday (twice a day if need be), but here’s the deal; ladies you need to free yourself from your scale, and more importantly how that scale makes you feel.

Check out these pictures:

  

Myth Alert! Muscle does NOT weigh more than fat (this is one of the urban legends of the fitness world up there with vodka doesn’t have any calories…sad, I know).

So muscle and fat weigh the same BUT as you can see in the pictures above they take up a different amount of space. While both 5lbs of muscle and 5lbs of fat weigh the same on the scale, you can see the huge difference in the way they look. You will see a difference in the way you look and more importantly the way you feel, when you replace 5lbs of fat with 5 lbs of lean muscle.

When you’re training hard and following a program it is important to track changes in your physique to keep you on track, motivated and excited to hit your goal. The best ways to track changes to your physique are:

-weekly or monthly pictures in a bathing suit

-having a ‘thermometer’ pair of jeans or pants

-tracking measurements

 

Here is the best way to explain it.  If you see someone at the gym (male or female) with a killer body (nice arms, lean stomach, cute butt) do you really care how much they weigh? If you found out they weighed 10lbs more than what you thought – would you care? When you look at pictures of fitness models on the cover of Oxygen magazine, would you think the models weren’t attractive if I told you they weighed 140lbs instead of 125lbs?  When you feel amazing after a great workout how much to you value that feeling over that number on the scale?  Did you know that physique competitors aren’t judged on their weight, but on their physique and presentation of that physique?

Hopefully you get my point. The most important numbers to focus on when you are training for a fit physique are measured in pounds – the ones you are lifting not the ones you see on the scale!

Work hard, challenging your body, eat clean and you will hit your fitness goals.

Single serving (grain-free) microwavable brownie (does it get any better?)

*original recipe idea is from the ‘Girls Gone Strong’ FB Fanpage, I made a couple tweaks!

  • 1/4 cup liquid egg whites
  • 2 TBSP coconut flour
  • 1/4 cup canned pumpkin
  • 1/2 tsp baking powder
  • 1 TBSP dark cocoa powder from Costco (my fav brand)
  • 2 packs of splenda OR stevia
  • Optional: chocolate chips (don’t need a lot…maybe 5-10)

I used a ramekin dish and microwaved from 2-3minutes (depends on how vicious your microwave is).

The best part:

135calories/15g carbs/2.5g fat/10.5g protein/7g fiber

Optional:Top with nut butter!

single brownie

 

Scallops!

Scallops
2 large sea scallops: 26 calories, 02.g fat, 0.7g carbs, 5g protein

Cooking Option #1:Place 12 scallops in a muffin tin with lemon juice, garlic and your favourite spices. You can also try wrapping them in bacon or turkey bacon. Bake at 300.

Cooking Option #2: Pan fry in a non stick pan with your choice of olive or coconut oil. Cook until slightly crispy and serve with a side of your favourite veggies.

 

Power Balls (cause we all could use super powers now and again…)

Power Balls!
3 cups of oats
1 cup egg whites
2 tbsp crunchy natural PB
2 scoops of natural factors chocolate protein powder
(you could also add in raisins, ground almonds, coconut, honey…)

Mix and stir – a lot! Then roll them out into small balls and place in the fridge (this can get a little messy..lol). This recipe I made gave me 30 balls.

Calories 46 calories/6g carbs/1g fat/4g protein

Clean Fried Rice

Check out this recipe for fried rice! (Cause we all know Manchu Wok smells good when you walk by at the food court…)

– cooked brown rice (we had some left over that we cooked in chicken stock last night with red peppers)
-2 eggs
-1 tbsp olive oil
-salt and pepper

In a wok pour in your olive oil and crack 2 eggs. Cook and mix together to make scrambled eggs. Add in your pre-cooked brown rice and whatever veggies you’d like. You could also add in pre-cooked chopped chicken for chicken fried rice. Easy ‘leftovers’ meal!

Classic Cottage Cheese Pancakes

Cottage Cheese Pancakes!
1/2 cup ground oats (or you could use almond flour or coconut flour)
1/2 cup cottage cheese
1/2 cup liquid egg whites
cinnamon, ginger, vanilla (any spice you’d like!)

** you can also so 1/4 cup or 1/3 cup measurements for this recipe – just keep all the measurements the same!

Stir and mix pancake batter and place small amounts in a non-stick frying pan. Cook at a low heat. I also recommend using a little olive oil in the pan so they don’t stick. Top with your favourite berries or a little bit of natural peanut butter.

Enjoy!